Personality and place as resources for regional development: Alfred Nobel’s Karlskoga

Rhiannon Pugh and Ida Andersson

Regional Studies, 2024, vol. 58, issue 10, 1874-1885

Abstract: In ‘Alfred Nobel’s Karlskoga’, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place branding for regional development purposes. The findings suggest that even with a world-famous figure as talisman, personality-based place branding is a complex endeavour where old rivalries, tightknit social structures and economic dependencies makes us question – is it even possible to build a brand that is both inclusive and truly representational of a place?

Date: 2024
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DOI: 10.1080/00343404.2023.2250813

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