Retail Leasing in a Web Enabled World

Norman Miller

Journal of Real Estate Portfolio Management, 2000, vol. 6, issue 2, 167-184

Abstract: Executive Summary. As retail marketing through the Internet expands, traditional retail showrooms will take on new roles in the collection of data for use in direct marketing efforts. How will successful property managers take advantage of total connectivity to assist tenants with the new modes of marketing? In addition, how will leasing agents and owners value physical space when many sales are redirected through other modes of marketing and distribution? These questions are addressed in this article with some speculation on how real estate owners will measure and capture the true value of physical retail space.

Date: 2000
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DOI: 10.1080/10835547.2000.12089604

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