The Importance of Entertainment in the Shopping Center Experience: Evidence from Singapore

Muhammad Ibrahim and Ng Wee

Journal of Real Estate Portfolio Management, 2002, vol. 8, issue 3, 239-254

Abstract: Executive Summary. The existence of entertaining shopping experiences has been previously investigated, nevertheless few studies have thoroughly examined the factors that induce these experiences. Using a sequential mixed method design, involving a qualitative and quantitative sequence, this study provides insights into the factors that influence entertaining shopping experiences. In addition to retailer and customer factors, transport mode / travel factors also play an important role in enhancing a shopper's experience. Retailer factors include shopping center features, atmosphere and value-added features. Customer factors are hedonic oriented and utilitarian oriented while transport mode / travel factors incorporate effort, protection, comfort, enjoyment and tension.

Date: 2002
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DOI: 10.1080/10835547.2002.12089666

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