Tourism Destination Competitiveness-between Two Flags

Tanja Armenski, Doris O. Gomezelj, Branislav Djurdjev, Nevena Ćurčić and Aleksandra Dragin

Economic Research-Ekonomska Istraživanja, 2012, vol. 25, issue 2, 485-502

Abstract: The study aims to provide a better understanding of destination competitiveness and elements that affect competitive position of a tourism destination. The research is design as a comparative study of Slovenia and Serbia. For analysing a competitiveness of mentioned destinations, the Integrated model of destination competitiveness was used. The results showed that both destinations are considered to be more competitive in its natural, cultural, and created resources, but less competitive in the destination management and, according to the Integrated model, demand conditions. Based on these findings, relevant proposals are made in order to improve competitive positions of destinations.

Date: 2012
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DOI: 10.1080/1331677X.2012.11517519

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