The Impact of Demographic and Socio-Psychological Factors on Consumers Ethnocentric Tendencies in Croatia

Matea Matić

Economic Research-Ekonomska Istraživanja, 2013, vol. 26, issue 3, 1-14

Abstract: The purpose of this paper is to determine the impact of demographic, socio-psychological factors and the intensity of ethnocentric tendencies among Croatian consumers that will lead to the conceptualization of consumers ethnocentric profile in Croatia. The research was conducted using the questionnaire method on a sample of 1000 respondents in Croatia. The resultswere processed using a multivariate statistic that is used for the factor and descriptive inferential statistical analysis. Statistics showed the causes of consumer ethnocentrism to be psychological,associated with the structure of consumer’s social environment which cannot develop in isolation but as part of a set of socio-psychological, economic,political and demographic influences. As a result, consumer’s ethnocentrism cannot be fully identified only assumed. Consumer’s ethnocentrism will depend on country, values, customs and behavioral patterns. The statistical analysis concluded regardless of gender the consumer who is expressing high ethnocentric tendencies would be older, less educated, with low income, highly religious and is dissatisfied with their life in Croatia.

Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1331677X.2013.11517618 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:reroxx:v:26:y:2013:i:3:p:1-14

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rero20

DOI: 10.1080/1331677X.2013.11517618

Access Statistics for this article

Economic Research-Ekonomska Istraživanja is currently edited by Marinko Skare

More articles in Economic Research-Ekonomska Istraživanja from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().