Examining determinants of entrepreneurial intentions in Slovenia: applying the theory of planned behaviour and an innovative cognitive style

Pejic Bach Mirjana, Aleksic Ana and Merkac-Skok Marjana

Economic Research-Ekonomska Istraživanja, 2018, vol. 31, issue 1, 1453-1471

Abstract: The aim of this paper is to present research on determinants of entrepreneurial intentions through the framework of the theory of planned behaviour and an individual innovative cognitive style. By employing the theory of planned behaviour, the authors evaluate how personal attitudes, subjective norms and perceived behavioural control can affect one’s intentions to become an entrepreneur. Additionally, the innovative cognitive style is tested as a potentially significant determinant of entrepreneurial intentions. A questionnaire survey was done using the sample of 330 bachelor and master students in economics and business from Slovenia. Research propositions were tested using linear hierarchical regression modelling. The results suggest that personal attitudes towards entrepreneurship, subjective norms and perceived behavioural control are positively related to one’s entrepreneurial intentions. The innovative cognitive style has also been found to be significant in creating one’s intention to become an entrepreneur. The paper extends the current knowledge on entrepreneurial intentions by analysing the exclusive and mutual influence of different factors recognised by the theory of planned behaviour and the innovative cognitive style on entrepreneurial intentions, as well as providing useful insights into antecedents of entrepreneurial intentions in the Slovenian context.

Date: 2018
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DOI: 10.1080/1331677X.2018.1478321

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