Cross-channel information search and patterns of consumer electronics purchasing

Tomasz S. Szopiński, Katarzyna Bachnik and Robert Nowacki

Economic Research-Ekonomska Istraživanja, 2020, vol. 33, issue 1, 2806-2824

Abstract: Consumers diversify the sources where they seek information about goods and services as well as the places where they make a purchase. To a great extent, the choice between online and offline channels is determined by the qualities of the products that are sought, the frequency of purchasing them, and the pace of technological changes that the needed goods undergo. Consumer familiarity with a particular channel matters as well. The aim of the article is to verify whether a customer’s characteristics (age, gender, technical skills, technical education) influence the way consumers buy consumer electronics. The article focuses on radio and television equipment, computers, and mobile phones. The main point of interest is the differences during the information search and purchasing stages. The paper reports on the survey results conducted among 741 respondents. The analysis showed that the subjective perception of the respondents' own technical skills as well as their gender diversify the way electronics are purchased. A non-linear relationship has been discovered between the risk involved in filing a warranty claim on electronics purchased via the Internet and the way of buying these products.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1331677X.2019.1691037 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:reroxx:v:33:y:2020:i:1:p:2806-2824

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rero20

DOI: 10.1080/1331677X.2019.1691037

Access Statistics for this article

Economic Research-Ekonomska Istraživanja is currently edited by Marinko Skare

More articles in Economic Research-Ekonomska Istraživanja from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().