Environmental benefits of China's entertainment and media market: implications for sustainability

Shan Shan Wu and Juan Lin

Economic Research-Ekonomska Istraživanja, 2023, vol. 36, issue 1, 2116068

Abstract: The fundamental role of entertainment and media in the field of environment cannot be denied in this digitalised world. The world faces various environmental issues, and people need to spread awareness about these diseases and precautionary measures. Entertainment and media play a crucial role in spreading information among the masses. The strength of entertainment and media can significantly influence environmental sustainability. Very limited studies have explored this dimension. Hence, our research is covering this vacuum by investigating the role of entertainment and media on the environment in the case of China by using the data from 1998 to 2020. The study explores this nexus by employing the ARDL approach that reports that entertainment and media are significant determinants of environmental quality both in the long-run and short-run. Thus, it is suggested that policymakers need to formulate policies that ensure inclusive usage of entertainment and media in society.

Date: 2023
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DOI: 10.1080/1331677X.2022.2116068

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