Service selection strategic analysis for self-operated e-commerce platforms under settlement

Gui-Hua Lin, Peixin Chen, Yuwei Li and Xide Zhu

Economic Research-Ekonomska Istraživanja, 2023, vol. 36, issue 2, 2175009

Abstract: In order to study whether e-commerce platforms carry out service cooperation after settlement in-depth, this paper focuses on service selection strategic analysis for agent channels on some self-operated e-commerce platforms settled in hybrid e-commerce platforms. We present multi-leader-follower models in two different scenarios with the platforms as leaders and the manufacturers as followers and give some numerical experiments to analyze the impacts of service selection strategies for self-operated platforms on all supply chain members. Our finding shows that if the service cost efficiency is moderate or low, the self-operated platform prefers to provide its service for the agent; otherwise, its selection mainly depends on the unit product service fee. In addition, fierce service competition and high unit service fee are unfavorable to all members, while high service cost efficiency may hurt both the platform and the manufacturer.

Date: 2023
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DOI: 10.1080/1331677X.2023.2175009

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