Analysis of social results of tourism performing arts industry in cultural tourism convergence using fuzzy comprehensive analysis methods

Xiurui Yang, Huizhen Long, Hanze Jia and Xinglin Wen

Economic Research-Ekonomska Istraživanja, 2023, vol. 36, issue 3, 2147976

Abstract: This work aims to conduct an empirical study on the social benefits of cultural tourism towns featuring the tourism performance industry in the integration of cultural tourism. It combines the BP deep neural network and fuzzy comprehensive analysis method to construct a BP-fuzzy comprehensive evaluation model and applies it to the social empirical investigation of Taiyuan Cultural Tourism Town. In addition, the weights of evaluation indicators such as cultural inheritance and protection, ecological environment improvement and commodity economic development on the development of small towns are calculated. The results show that the weight values of cultural inheritance and protection, ecological environment improvement and commodity economy development on the social results are 0.522, 0.570 and 0.424, respectively. A total of 41.20% of the life benefit G1 is excellent; 39.5% of the environmental benefit of G2 is excellent; and 40.5% of the economic benefit is good. A total of 30.76% of the total social results of the cultural tourism towns are excellent, 37.69% are good, 21.48% are qualified and 10.07% are unqualified. In conclusion, the total social results of TAIYUAN’s cultural tourism town are good. Cultural inheritance and protection, ecological environment improvement and commodity economy development are the key evaluation factors of social results.

Date: 2023
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DOI: 10.1080/1331677X.2022.2147976

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