A consumer innovation resistance theory perspective on the advanced driver assistance systems

Kuo-Ming Chu

Economic Research-Ekonomska Istraživanja, 2023, vol. 36, issue 3, 2153716

Abstract: Although advanced driver-assistance systems (ADASs) provide many benefits, there is less information on user resistance to innovation. Thus, this study integrates prior research results to draw up a well-established multi-order construct conceptualisation research framework and to deepen the comprehension of the involvement-resistance-innovativeness behaviour in the ADAS adoption context. Based on the hypotheses, an academic model was developed and tested using a large cross-sectional study of 527 ADAS users from Taiwan, using structural equation modelling. The results indicate that it seems to be suitable to acquire access to innovative behaviour from the consumer resistance viewpoint so as to accomplish greater explanatory power in the three orders adoption models. Numerous barriers, however, still hinder the ADAS's widespread acceptance. Furthermore, the outcomes affirm a meaningful interaction effect of the consumer innovation resistance and were aware of the impetus on actualised innovativeness, and further realised that it substantially reduces the consumers’ eagerness to hunt for hedonist innovativeness and to buy for the social innovativeness, thereby preventing actualised innovativeness. Researchers and practitioners may come to different conclusions and suggest different approaches to combating consumer resistance to digitisation.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1331677X.2022.2153716 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:reroxx:v:36:y:2023:i:3:p:2153716

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rero20

DOI: 10.1080/1331677X.2022.2153716

Access Statistics for this article

Economic Research-Ekonomska Istraživanja is currently edited by Marinko Skare

More articles in Economic Research-Ekonomska Istraživanja from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().