Mobile learning using extended UTAUT model during COVID-19: evidence from developed countries

Rizwan Raheem Ahmed, Dalia Streimikiene, Justas Streimikis and Samer Khouri

Economic Research-Ekonomska Istraživanja, 2024, vol. 37, issue 1, 2300389

Abstract: This research evaluates the extended unified theory of acceptance and use of technology (UTAUT) model from the context of mobile-based learning using smartphones amid COVID-19. It specifically examines the impact of exogenous variables such as social isolation besides standard dimensions and mediating variables such as perceived compatibility, perceived anxiety, and perceived value on mobile learning technology. The research also explores the impact of service quality and technological innovation as moderating variables on the modified and extended UTAUT model. The data for this research was gathered from 898 students in technologically advanced countries, for instance, Canada, the United Kingdom, Spain, France, the United States, Australia, and Germany. The outcomes of this research show that the exogenous dimensions of the UTAUT model, such as social isolation, have an affirmative and significant association with the behavioral intent to adopt mobile-based learning in an online education environment. The study’s findings further exhibited that the mediating dimensions, such as perceived anxiety, perceived compatibility, and perceived value, have a robust and affirmative association between exogenous and endogenous factors. Moreover, the results demonstrated a strong influence of technological innovation and service quality on the association between independent and dependent factors. Overall, the research findings have significant implications for both industry and academia regarding management and theory.

Date: 2024
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DOI: 10.1080/1331677X.2023.2300389

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