Apparel product developers: An exploration through the lens of work analysis

Meegan Feori-Payne and Ellen McKinney

Journal of Global Fashion Marketing, 2022, vol. 13, issue 3, 256-272

Abstract: Apparel product developers facilitate the interactions between creativity and management by completing product development; without their contributions, production would falter. However, there is little understanding regarding the contributions of apparel product developers. Therefore, a qualitative approach was utilized to complete in-depth interviews of apparel product developers, exploring their work responsibilities and tasks. The findings support that apparel product developers are integral to producing apparel products, and they possess a strong sense of stewardship towards the products. Based upon the findings, we propose a conceptual framework that explains the contributions of apparel product developers during product ideation, determination of product requirements, analysis and review of components and prototypes, sample review, pre-production, and production and post-production. A better understanding of the contributions of apparel product developers during product development offers companies insights from which to improve training for apparel product developers.

Date: 2022
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DOI: 10.1080/20932685.2021.2016064

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