Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption

Vanessa Quintal and Isaac Cheah

Journal of Global Fashion Marketing, 2024, vol. 15, issue 4, 417-421

Abstract: This guest editorial article introduces a special section dedicated to the findings, paradoxes and opportunities that emerge from a progressing interest in branding, buyer choices, and the pursuit of well-being in luxury fashion consumption. Contemporary topics are considered that include religiosity in Halal economies, motivations that drive second-hand purchases through online redistribution modes, and trade-offs for sustainability in the consumption of luxury brands. The special section culminates in a systematic review of luxury fashion research over the last 13 years, observing common themes of consumer behavior and trends, branding and strategic management, product design and merchandising, advertising and communication as well as retailing and pricing. This summarises the evolving interests of stakeholders that inspire unique, innovative, and authentic luxury trends.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/20932685.2024.2388040 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rgfmxx:v:15:y:2024:i:4:p:417-421

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rgfm20

DOI: 10.1080/20932685.2024.2388040

Access Statistics for this article

Journal of Global Fashion Marketing is currently edited by Yelena Wang

More articles in Journal of Global Fashion Marketing from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().