Global Fashion Marketing on the Move

Kim Johnson and MiYoung Lee

Journal of Global Fashion Marketing, 2011, vol. 2, issue 3, 115-116

Abstract: This article summarizes the articles published in this special issue of Journal of Global Fashion Marketing. These articles were chosen from the papers submitted to the 2011 ITAA-KAMS Joint Symposium. This special issue of JGFM provides readers with an interesting mix of topics and methods in the context of complex and ever-changing global environment of fashion marketing. Fashion marketing practitioners will find fresh ideas and new approaches to deal with a turbulent marketing world. Fashion marketing researchers will obtain insights for future research directions.

Date: 2011
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DOI: 10.1080/20932685.2011.10593089

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