Introduction: Social media marketing and luxury brands

Michel Phan and Seong-Yeon Park

Journal of Global Fashion Marketing, 2014, vol. 5, issue 3, 195-196

Abstract: This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.

Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/20932685.2014.908528 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rgfmxx:v:5:y:2014:i:3:p:195-196

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rgfm20

DOI: 10.1080/20932685.2014.908528

Access Statistics for this article

Journal of Global Fashion Marketing is currently edited by Yelena Wang

More articles in Journal of Global Fashion Marketing from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().