Introduction: Fashion and smart virtual reality

Eun Young Kim and Pekka Mattila

Journal of Global Fashion Marketing, 2014, vol. 5, issue 4, 267-268

Abstract: This special issue of the Journal of Global Fashion Marketing, “Fashion and Smart Virtual Reality”, focused on aspects of innovative business solutions for strategic fashion marketing. The articles represent the broad range of research being conducted by global researchers focusing on fashion retail technology. Importantly, the articles provide insights to enable practitioners and academic researchers to build a comprehensive framework for strategic technology conversion for effective marketing communications, visual merchandising and smart virtual retailing in the fashion market.

Date: 2014
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DOI: 10.1080/20932685.2014.925328

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