A strenuous path for sustainable supply chains in the footwear industry: A business strategy issue

Maria V. Ciasullo, Silvio Cardinali and Silvia Cosimato

Journal of Global Fashion Marketing, 2017, vol. 8, issue 2, 143-162

Abstract: In the age of sustainability, the fashion industry is very concerned about environmental and social issues; nevertheless, it is considered not completely sustainable. This study investigated the sustainable orientation of the complex and under-investigated footwear industry. This paper presents the results of an exploratory, case-based research highlighting the internal and external drivers that footwear companies perceive as relevant in terms of sustainable configuration of their supply chain and the subsequent impact on their business. The study analyzed all the stages of the footwear supply chain to better define which processes and decision-making practices can lead companies to make their supply chains sustainable. The findings showed the existence of different approaches and a different influence on the internal and external drivers; the relevant roles of corporate values and the values of entrepreneurs are highlighted.

Date: 2017
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DOI: 10.1080/20932685.2017.1279066

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