Businesswomen’s choice of professional dress: Model development for dress perception

Amber Roth, Jihyun Kim and Doris Kincade

Journal of Global Fashion Marketing, 2017, vol. 8, issue 4, 313-325

Abstract: The purpose of this study was to explore the relationships between businesswomen’s choice of professional dress and four dress perception variables (ie comfort, employment orientation, appearance labor, availability of professional dress). The choice of professional dress is viewed along the fashion continuum, which ranges from “classic dress” to “innovative dress.” A model was developed based on systems theory, and variables were selected from previous research that relate to an individual’s perception of and attitude toward their professional dress as well as an individual’s population characteristics. Data were collected via an online survey managed by a marketing research company. Results of the multiple regression analysis and mean comparisons testing indicated significant relationships between businesswomen’s choice of professional dress and comfort, appearance labor (ie effort devoted to attire), and availability of professional dress (ie limited store availability) as well as age and education. Based on the findings, academic and practical suggestions as well as recommendations for future research were provided.

Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/20932685.2017.1364137 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rgfmxx:v:8:y:2017:i:4:p:313-325

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rgfm20

DOI: 10.1080/20932685.2017.1364137

Access Statistics for this article

Journal of Global Fashion Marketing is currently edited by Yelena Wang

More articles in Journal of Global Fashion Marketing from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().