Renaissance of marketing and management in fashion

Raffaele Donvito

Journal of Global Fashion Marketing, 2018, vol. 9, issue 3, 179-184

Abstract: This special issue was jointly conceived together with the 2015 Global Fashion Management Conference at Florence entitled “Renaissance of Marketing and Management in Fashion” organized by the Global Alliance of Marketing & Management Associations and co-hosted by the Italian Marketing Society (SIMktg), the International Textile and Apparel Association, the Korean Scholars of Marketing Science, and the University of Florence. This article aims to inspire scholars and practitioners activating a dynamic dialogue between Renaissance facets and the results of contemporary research about luxury fashion marketing phenomenon presented in this special issue (i.e. luxury fashion branding, product, pricing, communication, and social media).

Date: 2018
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DOI: 10.1080/20932685.2018.1463633

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