The role of satisfaction in fashion marketing: a meta-analysis

Fernando de Oliveira Santini, Wagner Junior Ladeira and Claudio Hoffmann Sampaio

Journal of Global Fashion Marketing, 2018, vol. 9, issue 4, 305-321

Abstract: We analysed the antecedents and consequents of satisfaction in the fashion industry. Due to the number of primary papers found in the systematic review with applications in different fashion contexts, we opted to analyse possible moderators. This meta-analysis was undertaken in three distinct steps: a data search, a data collection process and a process of data coding and analysis. We analysed studies published between 1993 and 2017. Thirty-seven studies were found to be valid with respect to this research. The studies generated 283 observations. Our results present a global synthesis of the antecedents and consequents of satisfaction in the fashion industry. Fifteen antecedents and 17 consequents were found to have a positive and significant effect size for the satisfaction construct in the fashion industry.

Date: 2018
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DOI: 10.1080/20932685.2018.1503556

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