Rebuilding milk safety trust in China: what do we learn and the way forward

Li Liu, Yuxin Wang and Anoma Ariyawardana

Journal of Chinese Governance, 2022, vol. 7, issue 2, 266-290

Abstract: The melamine scandal of 2008 has caused significant consumer distrust on milk safety in China. Thus, the rebuilding of consumers’ trust towards Chinese milk safety has emerged as a key issue for governance in the dairy industry. Based on the trustee- and trustor-centric perspectives, it shows that existing studies ignore that trustees and trustors are interdependent in the dairy system. The examination of milk safety issues in isolation hinders effective rebuilding of trust and milk safety governance in China. In this review, we investigate both the current government and corporate actions (trustees) to assure milk safety and multiple factors that influence consumers’ trust (trustors) on milk safety in China. Our analysis revealed that the Chinese government and dairy corporates have adopted various measures to improve milk safety, and gradually introduced broader interventions to recover consumers’ trust in Chinese milk. However, to fully recover consumers’ trust and meet their expectations, consumers need to be engaged in the processes of milk safety governance.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/23812346.2021.1873609 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rgovxx:v:7:y:2022:i:2:p:266-290

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rgov20

DOI: 10.1080/23812346.2021.1873609

Access Statistics for this article

Journal of Chinese Governance is currently edited by Sujian Guo

More articles in Journal of Chinese Governance from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().