Color matters: field experiment to explore the impact of facial complexion in Pakistani labor market

Abubakr Saeed, Sidra Maqsood and Amir Rafique

Journal of the Asia Pacific Economy, 2019, vol. 24, issue 3, 347-363

Abstract: This study aims to investigate the role of facial complexion on applicant’s employability in Pakistani labor market. We carried out a resume audit study. In doing so, we sent 1216 fictitious curricula vitae (CVs) against 304 real job advertisements. Four CVs were sent against each advertisement which contained the pictures of fair and dark males and females. The results show that odds of receiving callbacks are 31.5% higher for a fair-skinned applicant compared to the applicant with dark complexion. Moreover, fair females have 28.5% higher probability in receiving (more) callbacks than fair male applicants. This discriminatory pattern in labor market exists across both front and back office jobs, however, the odds of receiving callbacks by fair applicants, particularly females, are higher in front office jobs. Further, we divide our sample into jobs advertised by companies themselves and jobs through recruitment agencies. Our results show that the impact of facial complexion is present in both recruitment sources, nevertheless, it is more pronounced when recruitment is carried out through employment agencies. Lastly, we find the evidence of beauty premium across various occupational categories, except finance and accounting.

Date: 2019
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DOI: 10.1080/13547860.2019.1612974

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