The Impact of Staging Conditions on Residential Real Estate Demand

Mark A. Lane, Michael Seiler () and Vicky L. Seiler

Journal of Housing Research, 2015, vol. 24, issue 1, 21-36

Abstract: This study is the first to examine the widely debated merits of staging a home for sale. We find that both homeowners and real estate agents believe staging conditions (furnishings and wall color) will significantly impact homeowners’ willingness to pay for a property. Our results show that homeowners rationally do not significantly differ in their valuations based on staging conditions. However, staging conditions do influence the process, as we find a neutral wall color and good furnishings do significantly influence a buyer’s perceived livability and overall opinion of the home. While these are a necessary condition for purchase, staging is not enough to result in a higher selling price.

Date: 2015
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Working Paper: The Impact of Staging Conditions on Residential Real Estate Demand (2015)
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DOI: 10.1080/10835547.2015.12092095

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