Technology in Residential Brokerage: Showing Appointment Scheduling Services, Property Prices, and Marketing Times

Marcus Allen and Justin Benefield

Journal of Real Estate Practice and Education, 2012, vol. 15, issue 1, 1-17

Abstract: Showing appointment scheduling services are an increasingly common technology in residential real estate brokerage. While specific features differ across various service providers, the concept is straightforward: listing brokers enter showing information about listed properties into the scheduling system and other agents call the service, or access the service's website, to arrange showings. The purported intent of these services is to increase the efficiency of showing properties to prospective buyers. This study considers whether showing appointment scheduling services affect transaction outcomes. Results suggest that using a service positively impacts price, but does not have a significant effect on marketing period.

Date: 2012
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DOI: 10.1080/10835547.2012.12091701

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