Connected, programmed, and immobilised: a mobile ethnography of platform-mediated food delivery in Seoul

Noel Chung

Mobilities, 2024, vol. 19, issue 4, 573-592

Abstract: Against the rise of mobility platforms, this paper explores the practices and politics of mobility arising from the everyday infrastructural functioning of Baemin, the largest food delivery platform in South Korea. While the literature on food delivery platforms centres on changing labour relations, platform workers do not merely represent a new type of labour; they likewise form a critical conduit in the urban logistics system. Platform-mediated food delivery can be therefore conceptualised as a moving assemblage of heterogeneous entities that constitutes an urban infrastructure. Having emerged as an urban mobility regime, food delivery platforms increasingly enact a form of governance, enabling a particular mode of circulation and movements. Engaging with the mobility framework, combined with critical infrastructure scholarship, this paper seeks to uncover the politics of im/mobility involved in the creation of a ceaselessly flowing city envisaged by Baemin. It identifies three forms of mobilities—connected, programmed, and immobilised—produced through contingent interactions between moving bodies, technologies, and the environment, which could amount to tethering effects. Integrating empirical materials from multimethod mobile ethnography in Seoul, it presents on-the-ground accounts of practices, interactions, and sensations gathered around the Baemin-mediated food delivery.

Date: 2024
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DOI: 10.1080/17450101.2024.2327845

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