A call for more mixed methods in sport management research

Andy Rudd and R. Burke Johnson

Sport Management Review, 2010, vol. 13, issue 1, 14-24

Abstract: Despite the popularity and strong advocacy for combining quantitative and qualitative methods, few mixed methods approaches are found in the sport management research. As a result, this article examines the frequency with which mixed methods research has been used in recent sport management research, and demonstrates ways in which mixed methods can help improve the validity of research findings in sport management related topics. Because research in sport management often is concerned with causal questions, this article provides mixed methods designs for improving causal inference. Examples are provided from three areas of sport management research, including marketing, organizational behavior, and finance. The designs that are provided are based on the mixed methods design dimensions of time order and priority of quantitative and qualitative data.

Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (17)

Downloads: (external link)
http://hdl.handle.net/10.1016/j.smr.2009.06.004 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rsmrxx:v:13:y:2010:i:1:p:14-24

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rsmr20

DOI: 10.1016/j.smr.2009.06.004

Access Statistics for this article

Sport Management Review is currently edited by Sheranne Fairley

More articles in Sport Management Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().