Are sports club members big spenders?

Pamela Wicker, Christoph Breuer and Tim Pawlowski

Sport Management Review, 2010, vol. 13, issue 3, 214-224

Abstract: This paper analyses the sport expenditures of people who are members of non-profit sports clubs (N = 10,013) in Germany. Adult members, active in 21 sports, were asked about their sport expenditure relating to several defined categories. The results show that members spend an average of €1610 per year on their chosen sport. Sport specific analyses reveal big differences in expenditure between sports, ranging from badminton (€338) to equestrian (€7902). According to sport-specific regression analyses, personal income, level of performance, and weekly time of participation are the main predictors of sport-specific expenditures. Compared to other studies, these results show that the financial status of members of non-profit sports clubs is very strong.

Date: 2010
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DOI: 10.1016/j.smr.2009.07.001

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