Small-scale event sport tourism: A case study in sustainable tourism

Heather J. Gibson, Kyriaki Kaplanidou and Sung Jin Kang

Sport Management Review, 2012, vol. 15, issue 2, 160-170

Abstract: ► Small-scale events can be a form of sustainable tourism for communities. ► An event portfolio can contribute economically, socially, and environmentally. ► Support existence of a Type E event in Gratton et al.’s (2000) event typology.Scholars have suggested that small-scale sports events may be a sustainable form of tourism development for communities (e.g., Higham, 1999). The purpose of this study was to examine six small-scale sports events and the work of a local sports commission in the context of the three pillars of sustainability: economic, social, and environmental. Small-scale sports events are largely competitor or parent-as-spectator based, often annual, and attract little media attention. The six events were: a marathon, Senior Games, archery, soccer, softball, and swimming. The participants or spectators of the six events were surveyed onsite or online over an 18-month period and additional data from the sports commission, where relevant, were included. Sample sizes ranged from n = 68 to n = 447. The results suggest that a small-scale sports event portfolio consistent with a community's infrastructure and human and cultural capital may be a viable form of sustainable tourism development.

Date: 2012
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DOI: 10.1016/j.smr.2011.08.013

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