Exploring the experiences of female sport fans: A collaborative self-ethnography

Larena Hoeber and Shannon Kerwin

Sport Management Review, 2013, vol. 16, issue 3, 326-336

Abstract: ► We examined the gendered experiences of two female sport fans using collaborative self-ethnography. ► Both negotiated their definition of being a sport fan. ► Both saw themselves, at times, as outsiders in the sport fan world. ► Both marginalised other women at sport events.Hegemonic masculinity would suggest that sport fandom is the exclusive domain of men and women are subordinate. Yet, it is apparent that women make up a significant portion of the professional sport spectator market. As such, it is important to systematically examine the role of hegemonic masculinity in the female sport fan experience. The purpose of this paper was to document, explore, and reflect upon personal experiences of female sport fans using a collaborative self-ethnography approach. Over a period of 3 months, we documented our experiences attending professional sport events (e.g., Major League Baseball, Canadian Football League) in the United States and Canada. Analysis of the data occurred through a process of sharing and critical reflection of our narratives. We identified three common themes that defined our experiences as female sport fans: (a) negotiating our definition of being a sport fan, (b) female sport fan as “the outsider”, and (c) marginalisation of other women. Our work provides some insight into the lived experiences of female sport fans. Discussion of the findings is intended to shed light on the conversation regarding hegemonic masculinity within the sport fan literature.

Date: 2013
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DOI: 10.1016/j.smr.2012.12.002

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