Leveraging events to ensure enduring benefits: The legacy strategy of the 2015 AFC Asian Cup

Sheranne Fairley, Hannah Lovegrove and Michael Brown

Sport Management Review, 2016, vol. 19, issue 4, 466-474

Abstract: The Asian Football Confederation (AFC) Asian Cup is the largest soccer event on the Asian continent. Australia hosted the 2015 AFC Asian Cup which provided the nation with an opportunity to not only celebrate the sport of soccer, but also leverage the event to deliver enduring legacies. This case study examines the three key legacies of the 2015 AFC Asian Cup which were tourism, trade and investment, and multicultural engagement, and considers the leveraging strategies that were implemented to achieve the stated legacies.

Date: 2016
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DOI: 10.1016/j.smr.2016.01.003

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