Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing

Anat Toder-Alon, Tamar Icekson and Avichai Shuv-Ami

Sport Management Review, 2019, vol. 22, issue 2, 194-208

Abstract: •The study used an online panel-based survey of professional basketball fans.•Older fans report higher levels of sports fandom and team identification.•Older fans report lower levels of aggression and lower acceptance of aggression.•Age moderates the relationships between identification/fandom and fan aggression.•Older fans can play a key role in reducing the levels of sports fan aggression.In the current study, the explored the moderating role of ageing in the relationship between team identification/fandom and fan aggression. The authors used an online panel-based survey that offered access to a realworld population of sports fans. Participants were 740 fans of Israeli professional basketball. Results from structural equation modelling demonstrated that older fans reported higher levels of mere sports fandom and lower levels of self-reported aggression and acceptance of aggression. Moreover, age moderated the relationships between team identification (or fandom) and self-reported aggression, such that team identification (or fandom) was more strongly associated with selfreported fan aggression among younger fans than among older fans. The moderating role of age in the relationships between team identification (or fandom) and perceptions of appropriateness of aggression was not supported. The findings contribute to our theoretical understanding of the role of ageing in the relationship between fan identification and fan aggression. Based on these findings, the authors assert that managers might particularly benefit from leveraging the potential, but often neglected, segment of senior fans, since older fans can play a key role in reducing the level of aggression during competitive sports events. Suggestions for future research are also discussed.

Date: 2019
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DOI: 10.1016/j.smr.2018.02.002

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