Rage against the machine: investigating conspiracy theories about the video assistant referee on Twitter during the 2018 FIFA World Cup

Paul Bertin, Sylvain Delouvée, Kathleen McColl and Jan-Willem van Prooijen

Sport Management Review, 2023, vol. 26, issue 4, 495-516

Abstract: Conspiracy theories arise during important societal and political events, with negative consequences. Yet, conspiracy theories remain to be investigated in the context of sporting tournaments, in spite of the importance of such events in contemporary societies. During the 2018 FIFA World Cup, conspiracy theories alleging that the newly introduced video Assistant Referee (VAR) was used with malevolent motives gained popularity online. In this paper, we used a Twitter content analysis to explore VAR conspiracy theories during the World Cup (N = 2,768 tweets). Conspiracy tweets peaked after eliminations of some teams and were strongly associated with labels referring to self-categorization at the group-level, supporting the notion that conspiracy beliefs are triggered by contexts threatening one’s social identity. Conspiracy tweets were also correlated with tweets expressing skepticism or defiance against the VAR, suggesting that conspiracy beliefs might be related to sport fans’ other identity management strategies. Finally, we drew an intergroup typology of VAR conspiracy beliefs’ recurrent figures, highlighting that higher ordered categorization helped conspiracy narratives and content to adapt throughout the tournament. We discuss the identity management strategy status of sport fans’ conspiracy beliefs. Tweets accusing the Video Assistant Referee to be a conspiracy peaked as some teams were eliminated from the 2018 FIFA World Cup.A small proportion of group-stage matches generated most of the conspiracy tweets, notably those leading to African teams’ eliminations.Conspiracy tweets were characterized by group-level labels, suggesting conspiracy beliefs were expressed as identity management strategies.Conspiracy narratives evolved through the tournament following a higher ordered categorization process to include more eliminated teams.

Date: 2023
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DOI: 10.1080/14413523.2022.2127179

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