Quality Management in Sports Clubs

Paul De Knop, Jo Van Hoecke and Veerle De Bosscher

Sport Management Review, 2004, vol. 7, issue 1, 57-77

Abstract: As a reaction to the Flemish policy to improve quality in sports, the Flemish Ministry of Sports and the Governmental Sport Administration (BLOSO) decided to establish a quality (evaluation) system. The objective was to help sports clubs and federations with the introduction of quality management in their respective sports. In response to this large-scale project, and with the background of the recently developed Instrument for the Evaluation of Gymnastic clubs (IKGym), a more generally applicable model for the evaluation of traditional sports clubs has been developed. This evaluation tool, named IKSport, was tested in 1,657 sports clubs. IKSport is as a computer information system designed to introduce “Total Quality Management” in sports clubs. It provides insight into the intrinsic value of the management systems of sporting organisations. The evaluation of management quality is made using a clustering of item weights into seven checklists. Most Flemish sports clubs seem to have adequate scores on these checklists. The main weaknesses were found in strategic planning and marketing management and the structure of the clubs. Organisational culture and atmosphere were strengths based on this study of Flemish sports clubs. Based on the results of this evaluation a specific plan can be developed to help these clubs improve their management systems. In this way, the government hopes to improve the quality of the traditional sport system in Flanders.

Date: 2004
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DOI: 10.1016/S1441-3523(04)70045-5

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