Are Multiple Points of Attachment Necessary to Predict Cognitive, Affective, Conative, or Behavioral Loyalty?

Harry H. Kwon, Galen T. Trail and Dean S. Anderson

Sport Management Review, 2005, vol. 8, issue 3, 255-270

Abstract: Team identification has been shown to predict cognitive, affective, conative, and behavioural dimensions of sport spectatorship. Recently, the Point of Attachment Index was introduced as a comprehensive measure of a sport fan's different points of attachment within sport. The PAI, as studied here, is composed of six different points of attachment (i.e., team, players, coach, sport, university, and level of sport). The primary focus of this study was to determine whether fewer subscales from the Points of Attachment Index would satisfactorily predict cognitive, affective, conative, and behavioural dimensions of sport spectatorship. Data were collected from 358 university students (154 male, 204 female. The attachment to the team subscale explained a significant and meaningful amount of variance in BIRGing, satisfaction, conative loyalty, and attendance behaviour. Three of the other subscales (university, level, and coach), when added into each of the regression equations, explained a small but statistically significant amount of the remaining variance.

Date: 2005
References: Add references at CitEc
Citations: View citations in EconPapers (13)

Downloads: (external link)
http://hdl.handle.net/10.1016/S1441-3523(05)70041-3 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rsmrxx:v:8:y:2005:i:3:p:255-270

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rsmr20

DOI: 10.1016/S1441-3523(05)70041-3

Access Statistics for this article

Sport Management Review is currently edited by Sheranne Fairley

More articles in Sport Management Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().