Learning from overtourism; new tourism policy for the city of Rotterdam

Peter Nientied and Rudina Toto

Urban Research & Practice, 2020, vol. 13, issue 5, 557-565

Abstract: Rotterdam’s tourism grows rapidly but is still modest compared to cities like Amsterdam and Brussels. Until 2018, Rotterdam’s municipal tourism actions were economically oriented and focused attention on marketing, hotels, congresses, and events. Local authorities became aware of potential negative impacts of tourism, associated with overtourism, and decided that a new tourism policy was needed. The municipality presented early 2020 its new tourism vision. The vision’s starting point is that tourism should contribute to the broader policy and development aims of the city and should benefit Rotterdam’s citizens, tourism growth is secondary. The new vision is a positive step but leaves critical questions regarding tourism policy and its implementation unanswered.

Date: 2020
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DOI: 10.1080/17535069.2020.1748343

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