Mortality awareness and water decisions: a social psychological analysis of supply-management, demand-management and soft-path paradigms

S. E. Wolfe and David B. Brooks

Water International, 2017, vol. 42, issue 1, 1-17

Abstract: The beliefs underlying the water supply-management, demand-management, and soft-path paradigms are examined. Two questions are considered. First, can social psychology’s insights on mortality salience help explain the desire to control water and the dominant water supply-management paradigm? Second, can those insights also help explain the limited progress of demand management and water soft paths? We propose that mortality salience helps explain why individuals and societies seek to control water supply and, by extension, deny their connection to nature and limit consciousness of physical vulnerability. We briefly consider the implications of this perspective for water research, advocacy and policy.

Date: 2017
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DOI: 10.1080/02508060.2016.1248093

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