Does power posing affect gerontechnology adoption among older adults?

Pei-Lee Teh, Weng Marc Lim, Pervaiz K. Ahmed, Alan H.S. Chan, Jasmine M.Y. Loo, Soon-Nyean Cheong and Wen-Jiun Yap

Behaviour and Information Technology, 2017, vol. 36, issue 1, 33-42

Abstract: Recognising the rise of an aging population and independent living among older adults, many governments and organisations have developed and promoted new technologies in the form of gerontechnologies to support the needs and enhance the well-being of older adults. However, the adoption of products using such technology remains modest among the aging population. This study introduces the notion of power in the form of power posing and examines its impact on new technology adoption, particularly gerontechnology, among older adults. Using an experimental approach on a sample of older adults exposed to an in-house near-field communication-enabled light system, the study finds that high-power poses have a greater and more positive impact on older adults’ perceived ease of use of, perceived usefulness of, and intentions to use gerontechnology than low-power poses. Implications, limitations, and future research directions are discussed.

Date: 2017
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DOI: 10.1080/0144929X.2016.1175508

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