An investigation of the impact of cognitive absorption on continued usage of social media in Taiwan: the perspectives of fit

Meng-Hsiang Hsu and Hsien-Cheng Lin

Behaviour and Information Technology, 2017, vol. 36, issue 8, 768-791

Abstract: Information processing view explains the fit between information processing need and information processing capability to achieve optimal performance. This research observes that the model of users’ needs-functional capabilities fits by two perspectives of holistic and reductionistic in the context of social media usage. Through an online survey of 310 Facebook users in Taiwan, the findings provide the holistic and reductionistic perspectives of the fit between users’ needs and functional capabilities as having a significant impact on users’ cognitive absorption. Thus, social media providers must emphasise managing the fit between users’ needs and functional capabilities for their products and services development.

Date: 2017
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DOI: 10.1080/0144929X.2017.1288267

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