On the road – listening to data subjects’ personal mobility data privacy concerns

Anna Rohunen and Jouni Markkula

Behaviour and Information Technology, 2019, vol. 38, issue 5, 486-502

Abstract: Efficient utilisation of new mobility data-based services and promotion of acceptance of data collection from vehicles and people demand an understanding of mobility data privacy concerns, associated with increasing use of tracking technologies, diverse data usages and complex data collection environments. Understanding privacy concerns enables improved service and system development and identification of appropriate data management solutions that contribute to data subjects’ privacy protection, as well as efficient utilisation of the collected data. This study aimed to explore earlier research findings on privacy concerns evaluation and investigate their validity in mobility data collection. Explorative multimethod research was conducted in a mobility service pilot through data controller interviews, user interviews and a user survey. The study's results indicated the need to revise and complement existing privacy concerns evaluation in mobility data collection contexts. The primary findings were as follows: (1) Privacy concerns specific to the mobility data collection context exist. (2) Privacy concerns may change during the service use. (3) Users are not necessarily personally worried about their privacy although they ponder on privacy issues. (4) In contrast to traditional ‘privacy calculus’ thinking, users’ expected benefits from data disclosure may also be driven by altruistic motives.

Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/0144929X.2018.1540658 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:tbitxx:v:38:y:2019:i:5:p:486-502

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/tbit20

DOI: 10.1080/0144929X.2018.1540658

Access Statistics for this article

Behaviour and Information Technology is currently edited by Dr Panos P Markopoulos

More articles in Behaviour and Information Technology from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().