A study on the role of trust factor in adopting personalised medicine

Subhas Chandra Misra, Sandip Bisui and Arpit Singh

Behaviour and Information Technology, 2020, vol. 39, issue 7, 771-787

Abstract: Despite all the potential that Personalised Medicine (PM) has in reducing healthcare costs and treatment errors, as well as in bringing about significant improvement in the mode of healthcare, the adoption rate of Personalised Medicine is not yet up to the mark. Some research has been done in the area of Personalised Medicine and several new drugs have been already discovered. However, adequate research is yet to be performed to sort out various hurdles that are hindering implementation of this novel medicare system on a larger scale. One of the hurdles is the so-called trust factor. In the present paper, it has been our endeavour to investigate whether the trust issues have a moderating effect on the success of adoption of personalised medicine. A survey-based post facto methodology has been adopted for this purpose. Responses have been collected from a number of people, who are medical practitioners/medical researchers/pharmacists/regulatory board members/patients. The dataset obtained thereby has been analysed by using advanced statistical techniques and modern statistical software packages. The study indicates that the trust issues have a significant moderating effect on the successful adoption of personalised medicine.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/0144929X.2019.1614225 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:tbitxx:v:39:y:2020:i:7:p:771-787

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/tbit20

DOI: 10.1080/0144929X.2019.1614225

Access Statistics for this article

Behaviour and Information Technology is currently edited by Dr Panos P Markopoulos

More articles in Behaviour and Information Technology from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().