Virtual game Changers: how avatars and virtual coaches influence exergame outcomes through enactive and vicarious learning

Benjamin J. Li, Rabindra Ratan and May O. Lwin

Behaviour and Information Technology, 2022, vol. 41, issue 7, 1529-1543

Abstract: Exergames offer both enactive and vicarious learning through the graphical representations of the self and virtual coach. This study established and tested a model of exergame motivation with Social Cognitive Theory as the foundation. A 2 (User Avatar: Absent versus Present) × 2 (Virtual Coach: Absent versus Present) between-subjects experiment was conducted with 137 high school students. Results supported a model in which the user avatar led to identification, with the relationship mediated by self-presence. Playing with a virtual coach increased social presence. Both identification and social presence were significantly related to future exercise intention, with the relationships mediated by in-game competence. These findings suggest notable theoretical and practical implications of using self-presence with avatars and social presence with virtual agents to enhance exergame outcomes through enactive and vicarious learning.

Date: 2022
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DOI: 10.1080/0144929X.2021.1884290

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