Instructor’s position affects learning from video lectures in Chinese context: an eye-tracking study

Yi Zhang, Ke Xu, Zhongling Pi and Jiumin Yang

Behaviour and Information Technology, 2022, vol. 41, issue 9, 1988-1997

Abstract: Although more and more online courses use video lectures that feature an instructor and slides, there are few specific guidelines for designing these video lectures. This experiment tested whether the instructor should appear on the screen and whether her position on the screen (left, middle, right of the content on the slides) influenced students. Students were randomly assigned to watch one of four video lectures on the topic of sleep. The results showed that the video lectures with an instructor’s presence (regardless of position) motivated students more than the video lecture without an instructor presence did. Learning performance and satisfaction were highest when the instructor appeared on the right side of the screen. Furthermore, eye movement data showed that compared to students in all other conditions, students in the middle condition paid more attention to the instructor and less attention to the learning content, and switched more between instructor and learning content. The findings highlight the positive effects of the instructor appearing on the right side of the screen in video lectures with slides.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/0144929X.2021.1910731 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:tbitxx:v:41:y:2022:i:9:p:1988-1997

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/tbit20

DOI: 10.1080/0144929X.2021.1910731

Access Statistics for this article

Behaviour and Information Technology is currently edited by Dr Panos P Markopoulos

More articles in Behaviour and Information Technology from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().