The influence of trust and commitment on free-to-play gamers co-creation intentions

Saifeddin Alimamy, Donghee Shin and Waqar Nadeem

Behaviour and Information Technology, 2023, vol. 42, issue 12, 1980-1997

Abstract: Through the lens of trust–commitment and co-creation theories, this study explores the effect of trust on commitment and co-creation intentions within the free-to-play (F2P) gaming industry, to extend our understanding of co-creation within a service context. Responses from an online survey were used as inputs into a structural equation model (SEM). The findings reveal that trust in a F2P game influences commitment to continue playing the F2P game and elicit behaviour in the form of co-creation intentions. The findings also found that involvement and achievement motivations partially mediate the relationship between trust and commitment and escapism significantly moderates the relationship between trust and involvement.

Date: 2023
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DOI: 10.1080/0144929X.2022.2105745

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