Gender role stereotypes at work in humanoid robots

Oronzo Parlangeli, Paola Palmitesta, Margherita Bracci, Enrica Marchigiani and Stefano Guidi

Behaviour and Information Technology, 2023, vol. 42, issue 3, 316-327

Abstract: Research on gender role stereotypes activated in interactions with humanoid robots has yet to produce conclusive knowledge. To analyse how much, and in which way, gender role stereotypes used in interactions with humans are also called into play in interactions with humanoid robots, a study was conducted with 240 participants. The study was an online survey in which a scale was used for determining the appropriateness for performing four stereotypically masculine and four feminine by humans and robots. Overall, eight humanoid robots – four judged feminine and four masculine – were considered. Results showed that gender role stereotypes are activated for both genders, but men most strongly activate those pertaining to male roles. These stereotypes are also adopted in reference to humanoid robots, though robots are generally considered less suitable for performing female roles. Furthermore, an increased degree of similarity of robots to humans has a positive effect in assessing the appropriateness to perform female roles only for female robots. The same does not happen with male robots. These results suggest that male and female robots are not categorised in the same way. Robots are essentially perceived as male entities, a particularly relevant hypothesis for the gender-sensitive design of humanoid robots.

Date: 2023
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DOI: 10.1080/0144929X.2022.2150565

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