Choosing a driverless or conventional taxi: a quick or slow decision?

Laura Pemberton, Alistair Sutcliffe and Nik Mehandjiev

Behaviour and Information Technology, 2025, vol. 44, issue 20, 5048-5067

Abstract: Choice between driverless v. conventional taxis were investigated in two contexts: (i) forced choice experiment, (ii) structured interviews on attitude. The experiment varied destination urgency, positive/negative autonomous vehicle (AV) news, with scenarios varying cost, safety and pressure. Most participants were conservative, choosing conventional taxis (PT group) in most scenarios, while a minority (AV group) chose driverless taxis. In the scenarios, choice was associated with cost and safety, although cost and safety did not discriminate between PT/AV choice. In the interviews, PT group choice was influenced by dependability, uncertainty about AVs and familiarity while the AV groups’ choice was influenced by positive AV attitudes and assessment of AV reliability. Females tended to be more conservative than males, while several participants considered AVs might be more dependable safety may be challenged in less developed counties. Decisions in the scenarios were rapid, involving

Date: 2025
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DOI: 10.1080/0144929X.2025.2504515

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