Mood matters: the interplay of personality in ethical perceptions in crowdsourcing

Evangelos Mourelatos

Behaviour and Information Technology, 2025, vol. 44, issue 6, 1199-1221

Abstract: This research delves into the intricate interplay between mood and ethical perceptions within the context of crowdsourcing online labour markets. The study employs a carefully crafted experimental design, conducted in November 2021, involving two distinct groups: the benchmark group, serving as the control, and the treatment group, subjected to mood induction through film exposure. The benchmark group is presented with a neutral placebo film, while the treatment group is treated to a comedy film. By using OLS estimation methods, the paper provides evidence of the impact of positive mood manipulation, which remarkably enhances individuals’ ethical perceptions, fosters value co-creation, and augments the quality of their relationships with the platform. The study's findings strongly indicate that the potent effect of positive mood primarily operates through the lens of the agreeableness trait. This observation sheds light on the intricate psychological mechanisms underlying mood's influence on various outcomes within the online labour market setting. Contributions to the ethical perception, mood research and online-economy literature are discussed.

Date: 2025
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DOI: 10.1080/0144929X.2024.2349786

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