Toward Entrepreneurial Behavior in Underserved Communities: An Ethnographic Decision Tree Model of Telecenter Usage

Arlene Bailey and Ojelanki Ngwenyama

Information Technology for Development, 2013, vol. 19, issue 3, 230-248

Abstract: This paper investigates the decision-making process of community members who decide on using telecenters for entrepreneurial endeavors. A qualitative approach through interviews with telecenter staff and users is used to assess the barriers and enablers to economic activity through use of telecenters. An ethnographic decision tree model is developed to illustrate the process through which a community member makes a decision to use the telecenter to support economic livelihood. A predictive model for entrepreneurial behavior is proposed based on the factors which influence the usage of telecenters for entrepreneurship - social ties, opportunity recognition and support from the telecenters.

Date: 2013
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DOI: 10.1080/02681102.2012.751571

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