How Do Social Media, Mobility, Analytics and Cloud Computing Impact Nonprofit Organizations? A Pluralistic Study of Information and Communication Technologies in Indian Context

Aparna Raman

Information Technology for Development, 2016, vol. 22, issue 3, 400-421

Abstract: The adoption of Internet, new media and information technology tools has attracted the attention of many academicians and practitioners. The founders and the managers of nonprofits look forward to information and communication technologies (ICTs) not only to aid in organizational effectiveness, but also to aid in societal missions. This paper analyzes the attitude of nonprofit organizations toward the new ICTs such as social media, mobility, analytics and cloud computing (SMAC). We followed a mixed methods sequential explanatory strategy, in which two data collection phases were employed. The quantitative phase following the qualitative phase investigated the SMAC adoption and how the adoption of SMAC helped the organizations meet their missions. Overall, the adoption of SMAC showed immediate positive outcomes such as organizational effectiveness and bridging digital divide.

Date: 2016
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DOI: 10.1080/02681102.2014.992002

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