Mobile IT in health – the case of short messaging service in an HIV awareness program

Tridib Bandyopadhyay, Peter Meso and Solomon Negash

Information Technology for Development, 2018, vol. 24, issue 2, 359-397

Abstract: This study aims to augment our understanding of user intention to use mobile IT in health. Experiential dispositions and technology perceptions around a mobile service that is currently in use to access other value-seeking services are integrated to present an enriched characterization of intention to use m-health. Primary data from a pressing health context in a developing economy are collected to validate the model. The results demonstrate that previous experience from value services received on a mobile service enhances user attention, which in turn positively impacts the perceived usefulness of an incoming m-health program, which then influences user intention to adopt m-health services delivered on that mobile service. Overall, the findings provide a comprehensive understanding of user intention to accept m-health. Additionally, our results provide insights toward the choice of mobile technology and indicate aspects of message framing that may ensure practicable deployment and successful implementation of m-health programs.

Date: 2018
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DOI: 10.1080/02681102.2017.1363029

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